About Southern Outfitters Clothing Company

Easton's Journey began in Rockwell, North Carolina, where he was born and raised, and always had a passion for hunting and fishing. Growing up, he always went with his father and 2 brothers on High Rock Lake to do some catfishing.

After many years of hunting and fishing ,Easton grew up to start to get into duck hunting and that first time hunting on High Rock Lake got him hooked on duck hunting for the first time.

Easton grew up seeing other clothing brands and he wished one day that could be him. In Many years later, working with his father and loving it. But on July 6th of 2025 Easton had an idea of opening his own clothing brand for the first time, and in November of 2025, everything was opened, but the one thing was that we were a small town clothing brand with not alot of followers on social media.

Easton did not let that get to him and he kept going, pushing hard on social media for the next couple of months just to get his name out there late nights working to get his company's name out there and it worked.

In later months, Easton built his clothing brand around the southern life. 

ITS MORE THAN JUST A BRAND ITS A LIFESTYLE.